The deal means that NetEase now has its first studio in Europe, and comes just a few months after the Hangzhou-based company launched its first hub in the U.S., located in Austin, Texas.
Founded in 1997, NetEase has emerged as one of the world’s top 10 gaming companies by revenue, ahead of Nintendo and Electronic Arts, but behind its arch rival Tencent which sits in pole position. Quantic Dream, meanwhile, launched out of France the very same year as NetEase did in China, though it has chosen a more modest path to growth with some 200 employees today and it has remained entirely private with minimal outside funding.
However, it’s worth noting that NetEase — which trades on the NASDAQ with a current market cap of more than $57 billion — made an undisclosed minority investment in Quantic Dream back in 2019. So today’s announcement that it has gone all-in and bought the company outright perhaps shouldn’t come as a major surprise, particularly at a time when NetEase is seemingly on an overseas expansion mission.
NetEase also invested $100 million in U.S. video game company Bungie back in 2018, though Sony took Bungie off the menu when it swooped in to acquire the firm in a $3.6 billion deal that closed last month.
Elsewhere, there has been a flurry of consolidation across the gaming realm of late. Just this week, Sony announced that it was buying Savage Game Studios, while Take Two recently closed its $12.7 billion Zynga acquisition. And Microsoft’s proposed $69 billion offer for Activision Blizzard is currently facing regulatory scrutiny.
So NetEase’s push into Europe very much fits into a broader trend that has seen gaming companies of all sizes targeted by larger firms looking for a bigger piece of the $200 billion video game market.
While Quantic Dream has only made around five games since its inception, last year it announced that it had been commissioned by Lucasfilm to develop a new game called Star Wars Eclipse, something that may have spurred Netease to go all-in on Quantic Dream. On top of that, rumors recently emerged that Quantic Dream has been struggling to hire for the game, which is due out some time in the next few years, so having a well-financed corporate parent may well change Quantic Dreams’ fortunes on that front.
“By combining the wild creativity and exceptional narrative focus of Quantic Dream with NetEase’s powerful facilities, resources and execution capabilities, we believe there are infinite possibilities that could re-define the interactive entertainment experience we provide for players worldwide,” NetEase CEO and director William Ding said in a statement.
As a result of the deal, NetEase said that Quantic Dream will continue to operate as an independent entity out of France.